Building off the success of our Wild Within platform, we developed the Winter Within for DBC’s 2017 ski campaign. It was rooted in the idea that skiers are instinctively drawn to the mountains when the snow starts to fall, and that they’ll go to incredible lengths to experience BC’s endless terrain and deep snow. The cornerstone of the campaign was a video featuring Donovan Tildesley - a blind skier who has a special bond with BC’s mountains that won’t let anything stand in his way from experiencing them.