Banff Centre is incredibly diverse — it’s an artist residency, theatre, gallery, hotel and more, catering to artists, art lovers and the general public. In the past this variety posed communications challenges — any attempt to distill the Centre down to a single definition fell short.
So when Banff Centre challenged us to develop a platform that captured the essence of everything they stood for while reflecting their unique location in the heart of the Rockies, we decided to embrace their diversity rather than fight it. The result is a simple, modular solution that comes to life in an infinite amount of ways, allowing the Centre to showcase how it’s constantly redefining itself and the arts.